How To Build A Brand That Outlasts Generations


I am always joyous when we get this sort of great feedback for our products and services within my businesses.

One of the least talked about growth focus areas is the return customer rate. I think this is the key to building a business that will outlive generations. Any brand that focuses just on quick sales without considering the long term value of a happy customer will really not last very long.

Right now, let's think about brands that have been around since the 1800s (Cadbury, Boots, Macy's) one of the reasons they still exist is because people go back to buy from them, they make their customers happy.

It's not really that hard to make your customer happy, even if you are running a small business.

Some things to consider: have rock-solid policies in place e.g. return policies, exchange policies, respond quickly to customer queries ( within 24 hours). Make sure your logistics is serving your customer and let your customers know when they will get their products when they order from you. Sell high-quality products, and keep an eye on a product's life cycle, Accurate product report on your website, detailed descriptions, accurate imagery e.t.c

These are some of the simple things that will help you stay in business and keep your customers happy so that they keep coming back for more.

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